|Replace dude in the suit by the window with Me!|
And not to single out NYT or Mr. Bittman for their unabashed obsession, other food magazines have similarly jumped on the bandwagon. The January 2012 Food & Wine magazine features a love-fest between the aforementioned Mr. Redzepi and California chef Daniel Patterson in which they tinker around the kitchen creating new recipes.
|This is how exciting it is to be Danish!|
Elle Decor's November 2011 edition features a Stockholm apartment that could be similarly found in the tonier 'burbs of Copenhagen. Good move not featuring the bathroom in the photo shoot as there's nothing glamorous about showering standing over your own toilet.
An article on a Danish art collective's recent project in New York City caught my attention, not so much for its daring, as for the name of the artist interviewed - Bjørnstjerne. For a country with such strict naming rules, I'm surprised they let "Bear-Star" fly...
The entire Design Within Reach catalog is like taking a stroll through a Danish design museum, though I'm not exactly sure whose reach they're referring to by carrying a $15,000 sofa.
Why all this love? My favorite explanation comes from journalist and author Joel Stein's column for Food & Wine magazine's Nordic trendspotting piece:
Nordic Food: Ikea is ForeverHumorist Joel Stein ponders our Scandi-centric moment, as we eat skyr, watch Nordic chefs and worship prefab furniture.
When money is flowing and times are like a Jimmy Buffett song, we tend to think of heading south. To less stressful places with charmingly lax laws, fruity cocktails and warm azure water lapping upon us. These are cocky thoughts. They are 2006 thoughts. In 2011, we find ourselves thinking of all things Nordic. Of mittens and mutton. Of stylish sturdiness.
So we are hunkering down, longing to eat at places like Copenhagen’s Noma—easily the most influential restaurant in the world, converting chefs into micro-localists, foraging lichen in their basement and curing musk ox. Platters of toro sashimi might not be around in 10 years, but you can be sure there will be lichen and musk ox after the apes take over.
Scandinavia is about resilience, hardiness, a cool edginess. It all makes sense right now; we want to simplify. To drink clear, hard liquors (aquavit) and listen to spare pop songs (Lykke Li). We trust these things in times of trouble. Because no matter how low the NASDAQ falls, you can always buy things at Ikea. And when they break, you can buy more.